品牌包装设计 | 味池早餐酱

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味池WECHEERS早餐酱根据近年来年轻消费者所青睐的口味进行产品设计和研发，主打六种口味的多样组合，将早餐的惊喜和新意提供给消费者。在包装上，推出了罐装和小包盒装两种方案，兼顾在家中大量畅享和晨间通勤便于携带这两种不同场景的不同需求。

According to the taste favored by young consumers in recent years, WECHEERS is focusing on a variety of combinations of six flavors, in order to provide consumers with surprises and new ideas for breakfast.

味池早餐酱锚定在城市忙碌工作的年轻人群，因此整体设计以年轻化、活力、视觉冲击力为风格关键词，以拟人化的IP形象和贴近上班族身份的系列插画作为记忆点、视觉锤，旨在透传「给早餐以惊喜」「充能每一天」的品牌理念。

The key words are youth, vitality and visual impact, so we designed a dog with his office dress as a memory point to impress our young customers. The style will also help to convey the idea of SHEAR YOUR EVERY NICE DAY TO NICE PEOPLE, which is a slogan of WECHEERS.

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平面设计、插画：阿惜

3D表现：阿惜