酒快线·易购-酒水配送品牌logo升级

-酒快线

-品牌·背景故事

酒快线是一家全品类酒水的即时零售品牌，既有能够满足消费者线下逛店需求的终端连锁门店，同时也为消费者提供线上下单全城配送的即时达服务，全方位满足用户的即时性需求。

“但凡不能说透的东西都要靠酒来释怀”

慢慢发掘其藏在背后的人文故事

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设计理念：

经过行业分析比对，现在配送品牌更多的是颜色鲜明或色彩对比强烈的品牌调性

来体现本身的企业性格与视觉体系

不仅如此

酒快线想要展示的品牌理念

更多的是酒文化的人文故事

在logo升级的处理上，选择沿用酒快线原本logo的色系

同时，将酒快线三字以利刃破开，提现速度感

传达“酒快线19分钟全城配送！”的核心口号

-JIUKUAIXIAN

-Brand · Background Story

JIUKUAIXIAN is an instant retail brand with a full range of drinks. It has terminal chain stores that can satisfy customers' offline shopping needs, and at the same time, it provides customers with instant delivery services for online and city-wide distribution of orders, all-round to meet the immediate needs of users.

“Anything that can not be explained depends on the wine to let go”

Slowly explore the human story behind it

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Design concept:

after industry analysis and comparison, now the distribution brand is more bright color or color contrast strong brand tone to reflect their own corporate personality and visual system not only so wine express want to show the brand concept is more wine culture of the humanities story

For the logo upgrade, they chose to use the color scheme of the original liquor express logo. At the same time, they used a sharp knife to break the liquor express logo to increase their speed and convey the core slogan of“Liquor Express 19 minutes to deliver to the entire city!”

*提案中部分图片源自网络，仅做效果展示，未商用，侵删