山与 | 品牌主视觉设计
郑州/平面设计师/3年前/721浏览
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山与 | 品牌主视觉设计
“山与茶屋”致力于打造中式新派茶饮品牌,以城市中的孤岛为概念,希望成为一方品茶休憩的岛屿,用新派创新手法,打造年轻人更喜欢的混合茶饮店。
品牌视觉以中国风气质,极简构成。将“屿”字拆分为二,保持了品牌理念的一致性:希望在忙碌的都市中,保持与繁华的“距离”哪怕片刻,静下来,品一杯茶,保持一份宁静。
茶叶产自山间,“山与”表达了茶叶与其他品类的无限可能,传达出品牌对新派中式茶饮的不断探索。
Shanyu tea house is committed to building a Chinese new style tea brand. With the concept of an isolated island in the city, it hopes to become an island for tea tasting and rest, and use new and innovative methods to create a mixed tea shop that young people prefer.
Brand vision is composed of Chinese style and minimalism. Split the word "island" into two, maintaining the consistency of the brand concept: I hope to maintain a "distance" from the bustling city, even for a moment, calm down, taste a cup of tea, and maintain a quiet.
Tea is produced in the mountains, which expresses the infinite possibilities of tea and other categories, and conveys the brand's continuous exploration of new Chinese tea.
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