啡主流 | MAINSTREAM COFFEE

服务 | SERVICE

标志设计 | VIS识别 | 产品包装 | 品牌设计

团队 | 嘉点品牌设计

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策划 | 嘉点品牌设计

主案设计 | 廖嘉文

三维设计 | 廖嘉文

项目背景

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MAINSTREAM COFFEE，追溯描绘，逆流而上，同译“非主流”，致意使之在咖啡行业脱颖而出，形成不一样的主流！品牌的初衷想要铸造独特的视觉形象，刺激形象，产生联想，更个性化的品牌输出。

咖啡与水果的碰撞，产生不同味蕾的口感刺激，主理人致意不同视觉效果带来不同的市场效应，咖啡不是果，果不是咖啡，两者融合碰撞，赋予品牌效应，予以生命。

Mainstream coffee, tracing and describing, goes upstream, and translates "non mainstream" with the same translation. Greetings make it stand out in the coffee industry and form a different mainstream! The original intention of the brand is to create a unique visual image, stimulate the image, generate associations, and more personalized brand output.

The collision between coffee and fruit will produce taste stimulation of different taste buds. The different visual effects of the manager will bring different market effects. Coffee is not fruit, fruit is not coffee. The integration and collision of the two will give brand effect and life.

*此作品由嘉点品牌设计原创