茶缮 - 手工制茶品牌全案/ LOGO / VI /包装

项目丨PROJECT

茶缮 - 手工制茶品牌全案设计/2024.08

—

服务丨SERVICE

LOGO/VI/系列包装设计

—

设计团队丨嘉点品牌设计工作室

项目组成员：嘉嘉、阿敏、秋秋

茶缮是云南一家手工制作茶文化的品牌老牌坊，制茶是他们几十年走过来的文化手艺，也是他们的信仰，是把大自然的馈赠作为茶香的糅合然后让喜爱手工茶的人们品尝到他们的手艺，制茶是一种文化的传承，更是他们几十年屹立不倒的信仰。

打造新的品牌视觉，是想把传统手艺进行视觉的升级的同时，也想让人民多多了解这一块的艺术制茶工艺，使得更多人能品尝到不一样的茶味。

Tea making is an old brand shop of handcrafted tea culture in Yunnan. Tea making is a cultural craft they have come through for decades, and also their belief.It is a com bination of natural gifts and tea fragrance, and then let people who love handcrafted tea taste their craft. Tea making is a cultural heritage, but also their enduring belief for decades.

Creating a new brand visual is not only to upgrade traditional craftsmanship visually, but also to let people learn more about the artistic tea making process in this area, so that more people can taste different tea flavors.