包装设计|柯乐福品牌轻奢泡浴球

设计说明

在设计这套包装的过程中，我们更多的去思考如何通过视觉和触觉上的感官更好的与消费者交流，将高品质和温和舒适这两大产品特点有效的传达给消费者。

最终我们选择了细磨砂金属材质作为包装外壳，通过人性化的开启方式和柔和的线条向消费者传达温和舒适的产品信息，完全居中对齐的文案信息简单大方且在传达信息上更加高效。整体设计充满线条美感，更加迎合都市精英白领的对生活细节精致化的需求。

我们通过颜色对不同的系列产品进行了进一步的细分，用更加恰当的颜色区分不同功效的产品便于消费者识别。整体设计上，我们进行了统一的规范布局，强化了产品的统一感和系列感。

In the process of designing this set of packaging, we thought more about how to communicate better with consumers through visual and tactile senses, and to effectively communicate the two product characteristics of high quality and gentle comfort to consumers.

We finally chose the fine brushed metal material as the packaging shell, through the humanized opening method and soft lines to convey the gentle and comfortable product information to consumers, fully centered and aligned text message is simple and generous and more efficient in conveying information. The overall design is full of line aesthetics, catering to the needs of urban elite white-collar workers for refinement of life details.

We have further subdivided the different series of products by color, using more appropriate colors to distinguish the different efficacy of the products for easy identification by consumers. In the overall design, we have carried out a unified standard layout to strengthen the sense of unity and series of products.

设计|小章鱼

渲染|小章鱼