鄂州有礼-鱼味包装设计

本人个人练习作品，非商用。

2019年的课程作业，最近整理了一下，发出来。

作品以古代礼盒为参考，以武昌门，古铜镜纹样，雕花剪纸为元素，设计了一款以鄂州土特产武昌鱼，鱼丸，鱼糕为产品的系列化包装。整体色调以蓝黄为主，此包装既能展现产品样式，又能体现当地特色文化，使艺术性与实用性融为一体、节俭环保，节省成本易于批量生产。

The work takes the ancient gift box as the reference, with Wuchang door, bronze mirror pattern, carved paper-cut as the element, designed a Ezhou local specialty Wuchang fish, fish balls, fish cake as the series of packaging.The overall color is mainly blue and yellow. This packaging can not only show the product style, but also reflect the local characteristics and culture, integrating artistry and practicality, frugal and environmental protection, saving costs and easy to mass production.