丨品牌设计丨ZHUOPU：见面欢喜，礼到味到

项目 PROJECT丨卓浦包装策划

品牌 BRAND丨卓浦食品

创作团队 TEAM丨介里品牌设计

项目背景 PROJECT BACKGROUND丨

激发闽南文化活力，弘扬地道古早风味。

市场对于国潮国货关注度在日渐升温的另一面，是传统食品产业夕阳西下，逐渐从群众的视野中沉默消亡。介里要解决的问题，是如何帮助传统食品企业，在机遇挑战并行的今天，摆脱固有陈腐印象，完成企业华丽转身品牌升级，跟紧时代潮流，为企业与传统食品注入新活力。以传播发扬传统文化为己任，向社会输出更加鲜活、符合大众审美的传统文化。

On the other hand, the market is paying more and more attention to the national tide and domestic products. The traditional food industry is gradually disappearing from the vision of the masses. The problem to be solved by Jely is how to help traditional food enterprises get rid of the inherent stale impression, complete the brand upgrading of enterprises, keep up with the trend of the times, and inject new vitality into enterprises and traditional food. Take spreading and carrying forward traditional culture as its own responsibility, export more vivid and popular aesthetic traditional culture to the society.

品牌背景 BRAND BACKGROUND丨

卓浦食品扎根在永春土壤之上，专注于闽南传统糕点，传承古早味、创新中国风。在提供美味的闽南传统糕点的同时，积极扩散永春传统文化的影响力。我们将产品与在地文化绑定输出，并升级其包装视觉效果，摆脱传统土气的风格，注入更有活力的能量又不失国风本色，让设计为产品加权赋能，助力传统文化的传播。

Zhuopu food is rooted in the soil of Yongchun, focusing on the traditional pastries in Southern Fujian, inheriting the ancient early taste and innovating the Chinese style. While providing delicious traditional cakes in Southern Fujian, it actively diffuses the influence of Yongchun traditional culture. We export our products in combination with local culture, upgrade its packaging visual effect, get rid of the traditional rustic style, inject more dynamic energy without losing the national style, let the design give weighted energy to the products and help the dissemination of traditional culture.