你又将如何“破茧”而出——“破茧计划”

“破茧计划”

一.设计构想

在本次设计中，以成都文化和潮流文化进行结合，在本次设计中希望能展现成都文化的包容性和多元化，在logo和vi上希望有新奇、潮流和具有实验性的设计出现，以成都文化为基础对于川剧、熊猫、麻将和火锅的文化形成3-4个系列产品更好的去展示成都文化和潮流文化的碰撞。成都文化提炼

二.成都文化提炼

成都文化在本次设计中提取的主要元素为川剧脸谱、熊猫、麻将和火锅，川剧中的脸谱提取几张具有特点的脸谱，熊猫将会为辅助元素穿插在整个设计之中，麻将的提取将会采用“发”、“西”、“南”为主同时还会加入成都方言为其设计麻将的效果，运用在服饰等上提升成都文化的输出。

三.潮流文化提炼

对于潮流文化，当今时代对于它的定义各种各样，本次将会采用具有特色：色彩的表现、文案的排版和实验性设计为出发点进行设计，贴合当代年轻人群为主。

"Cocoon breaking program"

1、 Design conception

In this design, Chengdu culture and trend culture are combined. In this design, we hope to show the inclusiveness and diversity of Chengdu culture. We hope to have novel, trend and experimental designs on logo and VI. based on Chengdu culture, for Sichuan Opera, bear cat Mahjong and hot pot culture form 3-4 series of products to better show the collision between Chengdu culture and trend culture. Chengdu culture refining

2、 Chengdu culture refining

The main elements extracted by Chengdu Culture in this design are Sichuan Opera facial makeup, panda, mahjong and hot pot. Several characteristic facial makeup are extracted from Sichuan Opera facial makeup, and panda will be interspersed in the whole design as auxiliary elements. Mahjong will be extracted mainly by "hair", "West" and "South". At the same time, Chengdu dialect will be added to design mahjong for it, Use in clothing to enhance the output of Chengdu culture.

3、 Trend culture refining

For the trend culture, there are various definitions of it in today's era. This time, it will be designed from the starting point of color expression, copywriting and experimental design, mainly fitting the contemporary young people。