鲜果品牌设计

项目IPROJECT

鲜果

服务ISERVICE

标志设计/VIS识别

设计IDESIGNER

豆豆

品牌名称|NRAND NAME

鲜果

行业属性IINDUSTRYATTRIBUTE

进出口水果贸易行业

项目背景IPROJECT BACKGROUND

近年来，广东水果出口逆势增长、成绩喜人。广东主要的六大水果品类:荔枝、龙眼、菠萝、香蕉、柑橘、柚子等远销美国、加拿大、新加坡、印度尼西亚、中东等国家和地区。其中，茂名、湛江、肇庆占据广东水果产量前三，梅州紧随其后。此外，粤东粤西粤北12市的水果产量加起来，占了广东水果总产量的 3/4。

为加大对广东六大优势水果“走出去”的支持力度，提升水果出口标准化生产水平和影响力，凝聚广东优势农业品牌效应，提高出口水果企业经营管理水平，擦亮广东水果出口金字招牌，激发海外消费者对广东水果品牌的认知，因此设计这个方案。

In recent years, Guangdong's fruit export has bucked the trend and achieved gratifying results. The six main fruit categories in Guangdong: litchi, longan, pineapple, banana, citrus and grapefruit are exported to the United States, Canada, Singapore, Indonesia, the Middle East and other countries and regions. Among them, Maoming, Zhanjiang and Zhaoqing account for the top three fruit yields in Guangdong, followed by Meizhou. In addition, the fruit output of 12 cities in eastern, Western and northern Guangdong accounts for 3 / 4 of the total fruit output in Guangdong.

In order to strengthen the support for the "going out" of Guangdong's six advantageous fruits, improve the standardized production level and influence of fruit export, condense the effect of Guangdong's advantageous agricultural brand, improve the operation and management level of export fruit enterprises, polish the gold lettered signboard of Guangdong's fruit export, and stimulate overseas consumers' awareness of Guangdong's fruit brand, We are now open to the public to solicit logo design schemes for Guangdong characteristic and advantageous agricultural brands (six fruit categories).