中草集化妆品

变化的“汉字窗格”既体现传统中医文化的博大精深，轻盈纤细的多变形态又能给年轻女性以时尚感，一个简单而有共识的符号来捕捉（传达）中草集品牌核心理念。

ZHONGCAOJI Cosmetics is a female cosmetics company based on the concept of " blend the essence of traditional Chinese medicine, concentrate herb essence ". The logo is based on the "Zhong Cao Ji" of the brand name and combines the fine and straight lines with the name Chinese characters to form an ever-changing "pane" form.

The form of "pane" can be gradually changed horizontally or vertically into "middle grass set" three characters overlap, three characters overlap, three characters join, three characters are separated and other different variants "pane", used in the brand promotion of various environments and techniques.

The changing "Chinese character pane" not only embodies the broad and profound traditional Chinese medicine culture, but also can give young women a sense of fashion and international brand tone. Combined with Chinese and Western graphics, simple and generous design.

“窗格”形态可横向或者竖向渐变成“中草集”三字重叠、三字部分重叠、三字相接、三字相离等不同变体的“窗格”，运用在品牌推广中的各种环境和工艺。

经由国际专家所组成的iF独立评审会议评选过后，因其变化的“汉字窗格”既体现传统文化的博大精深，轻盈纤细的多变形态又具时尚感，一个简单而有共识的符号来传达中草集化妆品品牌的核心理念，获得78位评审的青睐。
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