JFD&三元梅园 | 一个爱喝山楂汁的皇上

SUNNYUM SINCE 1760

Packaging image is the theme of the image is "cha! The emperor, from the point of view when the net sense, cha! The emperor is a very popular word. The packaging shows the qianlong emperor on a hunting trip, which extracts a story with Internet thinking to give consumers a completely new visual sense. Hawthorn juice with the ancient times palace imperial cuisine one of a kind of raw material, itself has a good effect of digestion and refreshing, and gives the court of elements, the palace watchtower and glazed tile, overlying double-hipped roof rested on the top of the hill, liang fang artifacts such as ShiYiHe topaz colored drawing, and cranes, phoenix bird's outline, phoenix, return in mouth contains two carrying the hawthorn is ingenious. For all this is enough to constitute a perfect representation of the court hawthorn.

三元梅园

包装画面主题形象是“喳！皇上”，从当下网感的角度来说，喳！皇上是一句很当下网红的话。包装上出现乾隆皇帝外出巡猎的场景，场景里提炼出具有互联网思维的故事感，给消费者一种全然一新的视觉感官。自古山楂汁都以宫廷御膳的一种原材之一，本身具有促消化和提神醒脑的良好功效，加上赋予的宫廷元素，宫殿的角楼和琉璃瓦件，上覆重檐歇山顶，梁枋等构件施以和玺彩画，以及仙鹤、凤鸟的勾勒，凤鸟嘴里还含叼着两颗山楂的精妙之处。这些因为都足以构成对宫廷山楂的完美构想呈现。

CLIENT--SUNNYUM SINCE 1760 三元梅园

DESIGNER--JFD TEAM

PROJECT--Sunnyum Haw Juice Packaging 三元梅园山楂汁包装设计

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