新媒体艺术机构品牌 -「Aura 灵光计划」

Aura 灵光计划

来自瓦尔特·本雅明的 Aura 概念，指古典艺术之灵光在机械复制技术的兴盛下消逝。

Aura Project 是一场探索 · 再发掘灵光的计划。

原初 Aura：原真、仪式感、审美距离

当代 Aura：去魅、强联系、世物皆同

计划目的：探求媒体艺术下的惊异感，以灵光乍现的艺术公共空间重建当代城市。

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Aura Project

The concept is based on the Aura concept put forth by Walter Benjamin, which means the spirit of classical art vanishes because of the prosperity of machinery duplicates technology.

Initial Aura: originality, a sense of ritual, aesthetic distance.

Contemporary Aura: demystification, strong ties, everything is in correlation.

Aura Project goals: to explore the amazement excited by the Media art, to reestablish contemporary city via using art space built by flash of genius.