Fedrigoni Paper Shop Promotion

2016 YCN student Awards Brief- Fedrigoni Paper Shop Promotion

Creatively use paper to promote they new retail space:The imaginative Papers Shop. The compaign should do this in a clever and visual way. Concept:

The aim behind this campaign is to get the customer to purchase single sheets of Fedrigoni paper. So the idea of the Imaginative Paper Shop represented as a creative paper machine were anyone can plug in came to my mind.

Target Auidence:

- Age group:18-35

- Art and design student/ designer who treat paper more than just a blank sheet to draw/ white on.

- They love to explore the protential of unlimited possiblities of paper craft and illustrating with paper.