媒介融合视角下的中国传统文化发展

1. Introduction

With the development of smart media and platform technology, the era of media integration has arrived. In the new era of media integration, the way of information dissemination is also due to the innovation and transformation of media technology, and the continuous blending of new media platforms with audio-visual, social, sharing and many other attributes.It creates a more convenient way for communication between audiences, and also brings vitality to the diversity and innovation of communication culture. At the same time, the rich and diverse platforms also broaden the transmission channels of cultural information, not only expand the propaganda area, but also broaden the communication space of traditional culture. However, in the network age where new media are increasingly integrated, the phenomenon of "gatekeeper" being weakened and absent due to the high sharing and openness of the platform leads to a large number of vulgar entertainment content on the network.Traditional literary classics are ridiculed and blasphemed, and western values are constantly injected, which leads to the deterioration of China's literary ecology and the crisis of cognitive imbalance of traditional literature.^[1]

Is it possible for China's traditional culture, which has been baptized for more than 5,000 years, to achieve innovative development in the era of media integration? What difficulties have we encountered in the exploration of inheriting China's traditional culture? Faced with the dilemma, how can people start from a new perspective and seek the "broken road" of Chinese traditional culture? The above questions deserve people's consideration. This is of great significance not only for building Chinese cultural self-confidence and promoting China's cultural soft power, but also for improving China's traditional cultural identity and building a strong Chinese cultural country.

2. The feasibility of inheritance and innovation of traditional culture in China.

From witchcraft in ancient times to a hundred schools of thought contending in the Spring and Autumn Period and the Warring States Period, from the ancient prose movement in Tang and Song Dynasties to the retro trend in Ming Dynasty, from the restrained rationality of Cheng Zhu Neo-Confucianism to the individuality liberation of Lu Wang's mind, the Chinese traditional culture has been developing in the long river of history, learning from others' strengths, and has formed an ideological system that guides the production and life of ancient people, such as "benevolence, courtesy, wisdom, faith" and "self-denial, courtesy". With the rapid development of the economic network and the prevalence of consumerism and nihilism, can China's traditional culture still "forge ahead"? There is no doubt that the answer is yes.

2.1. Theory first: the continuity of history provides the "ontological" basis.

Zhang Shiying, a great philosopher, believes that there are continuity and discontinuity in human history. Discontinuity is the distinction and definition between the new and the old, while continuity is the transcendence of discontinuity, and the difference between the old and the new is the same.^[2] Coincidentally, Gadamer, a western historical philosopher, put forward the theory of "the integration of ancient and modern". He pointed out: "The real object of historical understanding is not the event, but the' meaning' of the event." That is to say, the highest interest in historical research lies in understanding the "significance" of historical events. Gadamer argues that it is impossible to restore the original history, that the highest interest in historical research is not only "restoration", and that history can gain its own value and significance beyond time in the "only big horizon". If history is the bones and muscles of a country, and the present is its face, then what connects history with today is its spiritual temperament——culture. Therefore, the Chinese traditional culture does not stagnate in a "constant way", but can change with the "days" of time to adapt to the development of the times and rejuvenate.