案例分享 | 屈臣氏 X 亚洲Z世代虚拟偶像imma，国内初次亮相

imma作为虚拟偶像数字人，在全球范围的Z世代群体中拥有超高人气。与imma的合作的品牌有IKEA、Dior、PUMA、CalvinKlein、ABathingApe、Burberry、Ferragamo等等。

Imma, as a virtual idol digital person, has gained huge popularity among gen Z groups worldwide. The brands that Imma cooperates with include IKEA, Dior, PUMA, CalvinKlein, ABathingApe, Burberry, Ferragamo and so on.

屈臣氏推出了虚拟偶像imma作为虚拟代言人的X苏打汽水广告。这也是imma在中国的首次亮相。在屈臣氏的代言项目中，imma的栩栩如生与超唯美的后期场景吸引了大批观众。这让我司在虚拟数字人的IP场景化与运营价值，得到商业市场及同行的高度认可。

Watsons also launched an X Soda Pop commercial with virtual icon imma as the virtual spokesperson in May. This is also imma's first appearance in China. In the Watsons endorsement project, imma's lifelike and super aesthetically pleasing post-campaign scenes attracted a large audience. This makes STP Digital's IP scenario and operational value in virtual digital persona highly recognized by the commercial market and peers.

imma这个名字来自于日语“いま”（现在），有种活在当下的意味。自2018年问世至今，她设计时装、策展、为杂志担任记者、在 OpenSea 推出 NFT 艺术品，与窦靖童、绫濑遥搭档拍摄广告.....她的时尚生活可谓是多姿多彩。

The name imma comes from the Japanese word "いま" (now), which means to live in the present. Since her launch in 2018, she has designed fashion, curated exhibitions, worked as a journalist for magazines, launched NFT artwork at OpenSea and worked on advertisements with Leah Dou and Ayase Haruka ..... She has had a varied fashion life.

为了实现以假乱真、零破绽的虚拟偶像，imma的制作可谓是重金投入，不断与真人比对，皮肤纹理质感、瞳孔虹膜乃至毛细血管，从唇纹眼妆到飘逸的秀发，都极为逼真，一亮相就惊艳四下。

In order to achieve a realistic and flawless virtual idol, imma's production was heavily invested in, with constant comparisons to real people, skin texture, pupils, irises and even capillaries, from lip lines and eye make-up to flowing hair, all extremely realistic and stunning.

imma在自己的展览

imma 在 OpenSea 推出的第一组 NFT，名为 Kanjo，即日语中“感情”的平假名

Watson X imma

屈臣氏苏打水邀请了亚洲当红虚拟偶像imma，出任屈臣氏苏打汽水的首位潮能虚拟代言人。
屈臣氏、梵也、STP时宫联合imma日本技术团队，呈现了一支未来感十足、打破现实与虚拟的潮能大片。

Watsons Soda has invited imma, Asia's most popular virtual icon, to be the first energy virtual spokesperson for Watsons Soda. Watsons、SAN’S and STP have teamed up with imma's Japanese technical team to present a futuristic and futuristic film that breaks the boundaries between reality and the virtual.

STP时宫数字为了imma打造了专属的科幻空间，创造一个超越大脑想象的虚拟次元。

STP has created an exclusive sci-fi space for imma, creating a virtual dimension beyond the imagination.

超写实奇幻实验室场景

超写实奇幻实验室以大面积白色/银金属色为主调，氛围以微微霓虹灯光色，通透的纵深光感，传递品牌嫁接未来的高科技产品印象。

The lab scene is dominated by large white/silver metallic colours, the atmosphere is coloured by a slight neon light, with a permeable sense of longitudinal light, creating an overall first impression of the product's futuristic technology.

实验室门口

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时空空间变换各种丰富的色彩，充满未知及科幻感。跟随imma来一次梦幻的穿越之旅。

Space and time change in a variety of rich colours, full of the unknown and science fiction. Let's follow imma on a fantastic journey through time and space.

imma开始进入时空空间

imma在时空空间

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我们联合imma日本技术团队，使用好莱坞拍摄设备Motion Control拍摄，实现真人实拍 +三维动画 + 视觉特效合成，力求最真实、有质感的画面效果。

We have teamed up with imma's Japanese technical team to use Motion Control, a Hollywood filming facility, to achieve a realistic, textured image with live action + 3D animation + visual effects.

# 品牌营销整合 #

梵也

# 数字内容制作 #

STP时宫数字

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