The future of intelligent cockpit

As we all know, the global auto industry is in an unprecedented period of great change. Thanks to cutting-edge technologies such as the Internet, big data, artificial intelligence and 5G, the relationship between people and cars is being redefined. Cars are transforming from simple means of transportation to "mobile smart space". Intelligent cockpit is the core carrier of vehicle to achieve mobile intelligent space shaping.

Intelligent cockpit, simply put, is equipped with a variety of intelligent vehicle-mounted terminals, which can intelligently interact with people, roads and cars for driving and riding space. More screens, fewer buttons, and more powerful voice control are all concrete manifestations of the intelligent cockpit.

1. An important entry point for brand differentiation

Due to the constraints of technology implementation, policy regulation, infrastructure and other factors, it is difficult for oems to develop high-level autonomous driving products in a short period of time, which leads to the gap in the competition between brands in autonomous driving technology. The intelligent cockpit, by contrast, is the source of a differentiated experience and is likely to be one of the primary factors influencing a user's purchase decision.

Intelligent cabin, as the mobile phone, PC, tablet after next intelligent terminal integrated carrier, in the sense of science and technology, entertainment and practical function on the development of great potential space, have the opportunity to make the same break through the existing limitations, to create competitive advantage, by providing differentiated smart cockpit capabilities, enhance the competitiveness of their products quickly.

2. The trend of large-screen and multi-screen is obvious

With the ease of mechanical buttons, the display screen with many functions and high integration has become a standard part of the cockpit interior. This trend can be traced back to 2012, when Tesla Model S was launched in the United States. Its 17-inch embedded central control screen broke the original physical button design, thus triggering the central control integrated screen trend.

3. Multi-mode interaction will become the mainstream

The high demand for attention in automobile driving makes voice interaction the most suitable human-computer interaction mode at present. Different from the previous mechanical buttons, screen touch and other interaction modes, voice interaction can liberate both hands and eyes, reduce operational risks in driving scenarios, and improve safety. However, due to the limitations of interaction logic, recognition accuracy and intention understanding, voice interaction cannot solve all the problems of human-vehicle interaction. Therefore, the concept of gesture and face interaction has been put forward one after another, and is expected to become an effective complement to voice interaction, and finally realize the multi-modal interaction mode combining voice, gesture and face, which can provide more accurate, active and personalized in-car interaction mode for drivers and passengers.