《困倦动物公寓》风格化IP设计

在城市的霓虹背后，藏着一栋名叫「困倦动物公寓」的地方。这里住着一群在人类公司上班的动物打工人，他们共通的宿命是 —— 永远睡不够。常年加班、早高峰通勤、睡前刷工作消息，让他们的睡眠被切割得支离破碎；久而久之，睡衣仿佛焊在了身上，出门上班也常常恍惚间忘了换衣服，顶着一脸困意穿梭在写字楼与出租屋之间。他们不卷鸡血，只卷 “谁上班摸鱼睡得更久”，用丧萌的躺平日常，治愈每一个同款缺觉的当代打工人。

Behind the neon lights of the city lies a place called "Sleepy Animals Apartment". Here live a group of animal workers who work in human companies. Their common fate is - never getting enough sleep. Years of overtime work, morning rush-hour commuting, and checking work messages before going to bed have fragmented their sleep. Over time, pajamas seem to be welded to their bodies, and they often forget to change clothes when going out to work, shuffling between office buildings and rental houses with a drowsy face. They are not caught up in the hustle and bustle, but rather in the competition of "who sleeps longer while slacking off at work". With their laid-back and melancholy daily routine, they heal every contemporary worker who suffers from the same lack of sleep.