它它物语®｜宠物 品牌 包装 设计

Overview

我们为它它物语®设计了全品类宠物食品视觉系统，覆盖犬主粮、猫主粮、宠物汤包、冻干零食、营养补充剂多产品线，整套包装采用了色块区分的排版方式、统一的字体风格、插画语言来建立统一感，汤包、冻干和补充剂的顶部弧形设计+品牌名，也是用主粮顶部的设计去进行延展的。整体风格以现代轻手绘+简约扁平化，体现品牌兼具科学专业感与治愈感的调性。

We have developed a full-category pet food visual identity system for TATA STORY®. It covers canine staple food, feline staple food, pet wet pouches, freeze-dried treats, and nutritional supplements. The entire packaging adopts colour-block layout, consistent typography and illustration language to build visual cohesion. The arched top design with the brand name on wet pouches, freeze-dried products and supplements is extended from the top design of the staple food packaging. Featuring a modern light-hand-drawn style paired with minimalist flat design, the overall aesthetic conveys the brand’s dual identity of scientific professionalism and warm healing vibe.