force mate

force mate

Category

Brand Identity

Year

2026

Client 

force mate lab

Industry

Energy boost / Sports products

Designer

Aaron Zhao

Force Mate 是一款以天然柠檬酸为核心的营养型食品品牌。设计从“成分”出发，将产品本身的营养结构转化为直观而具有识别性的视觉语言。品牌字标采用简洁的衬线字体，通过字形比例与细节对比建立现代、理性的品牌气质，其中 O 特别以无衬线圆形字形呈现，形成视觉焦点，也呼应柠檬切面的圆形形态。核心图形进一步以饼形图为基础，将天然柠檬酸、天然矿物质与膳食纤维三种主要营养成分转化为三个视觉单元，让复杂的产品信息被快速理解，同时形成品牌独有的识别符号。色彩以柠檬黄作为核心视觉色，直接对应天然柠檬酸的产品属性，在包装与品牌传播中形成鲜明且连贯的视觉记忆。材料层面则保留咖色天然纸张的原色，仅使用文字信息与柠檬黄饼形图进行印刷，减少不必要的油墨覆盖，让纸张自身的质感成为视觉的一部分。Force Mate 试图以更少的设计介入表达更多产品信息，让营养、形态、色彩与材料共同构成一个自然、克制且具有现代感的品牌系统。

Force Mate is a nutritional food brand centered around natural citric acid. The design begins with the product’s nutritional composition, translating its functional attributes into a clear and recognizable visual language.The brand wordmark uses a refined serif typeface, creating a modern and rational character through contrast in letterforms and proportions. The **O** is intentionally rendered in a sans-serif circular form, creating a visual focal point while echoing the round shape of a lemon cross-section. The core graphic system is built around a pie-chart structure, transforming the three key nutritional components—natural citric acid, natural minerals, and dietary fiber—into three visual segments. This allows complex product information to be understood at a glance while establishing a distinctive brand symbol.Lemon yellow serves as the primary brand color, directly reflecting the product’s natural citric acid positioning and creating strong visual continuity across packaging and communication. For the packaging, the natural brown tone of the paper is preserved as the primary visual base. Only essential typography and the lemon-yellow pie-chart graphic are printed, reducing unnecessary ink coverage while allowing the warmth and texture of the uncoated paper to become an integral part of the visual expression.Force Mate seeks to communicate more with less—allowing nutrition, form, color, and material to work together as a restrained, natural, and contemporary brand system.