LOVE PET 莱陪 | 宠物品牌包装设计

陪伴，是宠物给予我们最朴素也最珍贵的礼物。LOVE PET莱陪，源于人与猫咪彼此相守的温暖日常。我们相信，猫咪不只是家中的小动物，更是长久相伴的家人与伙伴。

莱陪宠物品牌包装提案，以原创手绘橘猫作为包装核心视觉符号，借助温润柔和的手绘笔触，塑造生动鲜活的猫咪形象，诠释品牌“陪伴”的精神内核。不同于市面上同质化的产品实拍素材，以专属插画打造独有的品牌记忆点，拉近与年轻养宠人群的情感联结。整体风格简约治愈，兼顾线下货架视觉辨识度与品牌温情调性，视觉体系可灵活延展，适配猫粮、主食餐盒、冻干等全系列宠物食品。

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Companionship is the simplest yet most precious gift our pets give us.LOVE PET‑Laipai originates from the heartwarming daily bond between humans and cats. We believe cats are more than mere pets at home; they are family and lifelong companions.Packaging Proposal for

LOVE PET‑Laipai Pet BrandTaking the original hand‑painted orange cat as the core visual symbol of the package, it adopts soft hand‑drawing strokes to create a vivid feline image and interpret the brand’s spiritual core of “companionship”.Breaking away from homogeneous product photos widely used in the market, exclusive illustrations build distinctive brand memory points and strengthen emotional connection with young pet owners.Delivering a simple and healing aesthetic, the design balances shelf‑standout visibility and the brand’s warm tone. The visual system features flexible scalability, applicable to a full range of pet food including cat kibble, wet food trays and freeze‑dried treats.

设计师：深海鱼