LAN CLIFF 澜崖｜平潭悬崖滨海度假酒店品牌视觉设计

本项目为平潭悬崖度假酒店「LAN CLIFF 澜崖」品牌视觉全案/建筑设计。以崖壁海岸线、海浪波纹为视觉原型，塑造简约高级的品牌符号。

融合现代极简美学与东方内敛诗意，平衡度假酒店的国际质感与在地山海气质。区别同质化海岛民宿，用克制的视觉语言，诠释低密、私享、疗愈的崖顶滨海度假体验。

# 酒店品牌 #文旅品牌 #滨海度假 #LOGO 设计 #品牌 VI #极简设计 #平潭 #悬崖酒店

澜崖 LAN CLIFF 项目位于福建平潭悬崖海岸线，坐拥一线蔚蓝海景。项目跳出常规海岛住宿同质化赛道，打造极简风格高端崖顶度假酒店。

品牌名称取 “澜” 代表海浪，“Cliff” 寓意悬崖，刚柔共生。标识提炼崖岸与浪潮线条，以简约线性图形呼应场地地貌。整体视觉摒弃繁杂装饰，秉持静谧、松弛、低调精致的气质。希望来客置身崖顶山海，远离纷扰，在潮起潮落间，寻得自然与自我平和共处的休憩之地。

LAN CLIFF is a cliffside resort hotel located on the coastline of Pingtan, Fujian. Rooted in unique coastal cliff landscapes, the brand avoids homogenized island accommodation and builds a minimalist high-end coastal retreat.

"LAN" refers to ocean waves while "CLIFF" stands for rocky precipices, presenting a balance of softness and strength. The logo abstracts cliffs and surging tides with concise linear graphics echoing local terrain. Adopting restrained aesthetics, the visual system delivers quietness and leisure. It creates a peaceful seaside haven, allowing guests to escape urban hustle and embrace harmony between human and nature amid mountains and sea.

项目名称：LAN CLIFF 澜崖｜悬崖滨海度假酒店品牌设计

设计机构：成都不止设计 BZ STUDIO

设计年份：2026