CLEAR「澄醒」咖啡包装设计

项目时间 | 2026.08.05

——

服务丨CLEAR

产品包装/三维渲染：LibTV

CLEAR具备三重核心释义，全方位匹配产品、体验与精神内核。代表0糖0脂0负担，无热量堆积、无身体负担，适配年轻人控卡、轻养生需求。词汇简洁易记、国际辨识度高，无文化壁垒，适配全球化极简审美，符合国际快消顶级命名逻辑。

CLEAR has three core connotations, fully aligning with the brand’s product attributes, user experience and spiritual essence. It stands for 0 sugar, 0 fat and zero physical burden, with no calorie accumulation, catering to young people’s demands for calorie control and light health management. Concise and memorable, the word boasts high international recognition with no cultural barriers. It fits the global minimalist aesthetic and conforms to the top-tier naming logic of international FMCG brands.

作者：微笑

来源：站酷

著作权归作者所有。商业转载请联系作者获得授权，非商业转载请注明出处。