《KPL电竞奇妙日-赛事规则篇》拼贴动画——安戈力文化

安戈力机构

上海/动画师/9天前/345浏览

版权

安戈力

—Client / 出品方

KPL

—Project name & type/项目名称&类型

《KPL电竞奇妙日-赛事规则篇》拼贴动画

—Production House / 制作方

UGLY/安戈力

—Production Date/产出时间

2026年5月18日

—Production cycle / 制作周期

16 days

《KPL电竞奇妙日-赛事规则篇》拼贴动画——安戈力文化（图ZNDEwODg3MTY0） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

1. BACKGROUND PROJECT

From 2016 to 2026, the KPL has forged a decade of thrilling esports action, evolving into an irreplaceable esports icon in the hearts of countless players. To mark its 10th anniversary, a full-year lineup of themed events has officially kicked off, featuring a wide array of activities that look back on glorious arena moments and give back to fans who have stood by the league through every step of its journey.Against this backdrop, the official has released a landmark collage-style animated promotional video for the 10th anniversary. Breaking free from conventional visual styles, this creative collage artwork weaves together iconic matches, legendary highlights and touching memories spanning all past seasons. Every frame stitches together the league’s decade-long growth, with hidden nostalgic details waiting to be discovered in every corner of the footage.Immerse yourself in this lively, atmospheric animation to relive the adrenaline of the arena. Join fellow KPL fans united by the same passion as we celebrate this grand 10th anniversary gala together.

从 2016 到 2026，KPL 走过热血十年，成为无数玩家心中不可替代的电竞符号。值此十周年之际，全年主题活动正式开启，以多样形式回顾赛场岁月、回馈一路相伴的粉丝，因此官方重磅上线十周年拼贴动画宣传广告，打破传统视觉形式，用创意拼贴艺术，把历年精彩对决、经典名场面与动人瞬间一一整合。一帧帧画面拼接出十年成长之路，每一处细节都藏着专属回忆。跟随趣味又富有氛围感的动画，重拾赛场热血，和所有热爱 KPL 的伙伴，共庆十周年盛典。

《KPL电竞奇妙日-赛事规则篇》拼贴动画——安戈力文化（图ZNDEwODg3MTgw） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

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2. STORYBOARD

The ingenious collage animation is officially unveiled! This production innovatively adopts a distinctive collage animation style, boasting a striking overall visual aesthetic with exaggerated, vivid imagery brimming with vibrant energy.Packed with diverse creative transitions, the animation features seamless scene shifts filled with highlights. Adorable stick-figure characters adorn the frames, seamlessly integrating all visual elements and enriching the depth of each scene. Complemented by lighthearted, engaging narrations, the tournament rules are broken down clearly in an easy-to-grasp, entertaining way.An immersive joyful atmosphere fills the screen, fully stirring everyone’s enthusiasm and eagerness to take part. We look forward to all competitors stepping onto the stage and charging into the arena with their full strength!

独具巧思的拼贴动画正式亮相！本次作品创新采用特色拼贴动画形式，整体视觉风格鲜明吸睛，画面表现力夸张灵动，满溢蓬勃活力。片中融入丰富多样的创意转场，镜头衔接流畅自然、看点十足；搭配生动可爱的简笔画人物点缀画面，让整体元素融合得恰到好处，视觉层次更加丰富。再辅以轻松有趣的文字解说，将赛事规则清晰拆解，内容通俗易懂、趣味十足，沉浸式的欢乐氛围扑面而来，充分调动大家的积极性与参与热情，期待各位选手踊跃登场，全力以赴奔赴赛场！

《KPL电竞奇妙日-赛事规则篇》拼贴动画——安戈力文化（图ZNDEwODg3MTg0） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

3. CHARACTER SETTING

This promotional video for the event adopts eye-catching creative collage-style animation that perfectly caters to the aesthetic tastes of young audiences. It breaks the rigid and dull vibe of traditional event promotions, balancing the rigor of official content with the youthful and lively features required for new media communication, making it an ideal fit for the core young target group of this activity.The animation boasts elaborate shot designs and multi-layered visuals. It opens with an innovative theater-style entrance effect that builds an immersive atmosphere, smoothly introducing the core theme of the event and instantly grabbing viewers’ attention. Simple and lively stick figures stand as miniatures of competing teams from all regions, vividly depicting the grand scene of forces gathering nationwide. They intuitively convey the warm core mission of the initiative — supporting agriculture through public welfare and uniting efforts to benefit farmers — making this positive message accessible and deeply resonant with the audience.For the critical segment explaining event rules, the video abandons tedious blocks of text. It leverages fluid page-flipping transitions to organize and display every event detail in a clear, logical order. Lively and cute interactive cartoon characters decorate the frames, injecting fun into dense rule descriptions and turning rigid clauses into vivid, easy-to-follow content.

本次活动宣传片采用超吸睛的

创意拼贴风动画

，精准贴合年轻用户审美，打破传统活动宣传的刻板沉闷感，兼具官方内容的严谨性与新媒体传播的年轻化、活泼化特质，完美适配本次活动的核心年轻受众群体。动画整体镜头设计精巧、层次丰富，开篇创新运用剧场式出场特效，氛围感拉满，沉浸式引出本次活动核心主题，瞬间抓住观众眼球。同时，影片以简约灵动的简笔小人形象，化身全国各地参与战队的缩影，生动具象地展现各地力量集结参与的盛况，直观传递本次活动

公益助农、聚力惠农

的温暖核心意义，让正能量主题通俗易懂、深入人心。在核心的规则讲解环节，摒弃枯燥的文字堆砌模式，巧用流畅的书本翻页转场效果，有序梳理、清晰排布每一项活动细则，逻辑层次一目了然。搭配灵动可爱的卡通互动角色点缀画面，为硬核的规则内容注入趣味活力，让生硬的条款讲解变得生动鲜活、轻松易懂。

The overall animation design balances texture and practicality. It fully preserves the integrity, clarity and professionalism of the event rules. Meanwhile, youthful visual expressions greatly boost the fun, visual appeal and communication potential of the content, helping the event gain widespread exposure and achieve effective viral dissemination.

整体动画设计做到了质感与实用性兼备，既完整保留活动规则的完整性、清晰性和专业性，又通过年轻化的视觉表达，大幅提升内容的趣味性、观赏性和传播力，助力活动高效破圈传播。

《KPL电竞奇妙日-赛事规则篇》拼贴动画——安戈力文化（图ZNDEwODg3MTky） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

《KPL电竞奇妙日-赛事规则篇》拼贴动画——安戈力文化（图ZNDEwODg3MTk2） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

4. CAMERA VOICE DESIGN

This promotional video for the event adopts an innovative collage visual style, breaking the rigid aesthetic of traditional promotional materials. It strikes a balance between the professionalism and rigor of official content and the youthful vitality of new media, precisely catering to the aesthetics of young audiences and fitting all-channel communication scenarios.The visual design delivers both refined texture and practical functionality. While ensuring complete and professional content and lowering audiences’ comprehension barriers, youthful and creative shots enhance the footage’s ornamental value and communication power. Optimized for full-platform distribution including short video platforms, WeChat Moments and official WeChat accounts, it enables the event to easily gain viral popularity across diverse communities.

本次活动宣传片全新采用创意拼贴风视觉调性，打破传统宣传的刻板质感，兼顾官方内容的专业严谨与新媒体年轻化活力，精准贴合年轻用户审美，适配全域传播场景。在视觉设计上质感与实用性兼备，在保证内容专业完整、降低用户理解门槛的同时，以年轻化创意镜头提升画面观赏性与传播力，适配短视频、朋友圈、公众号等全平台传播，助力活动轻松破圈出圈。

The line drawing shows the effect separately

线稿图单独展示效果

《KPL电竞奇妙日-赛事规则篇》拼贴动画——安戈力文化（图ZNDEwODg3MjAw） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

《KPL电竞奇妙日-赛事规则篇》拼贴动画——安戈力文化（图ZNDEwODg3MjA0） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

《KPL电竞奇妙日-赛事规则篇》拼贴动画——安戈力文化（图ZNDEwODg3MjA4） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

Comparison of line draft and scene display

线稿与场景展示对比效果

《KPL电竞奇妙日-赛事规则篇》拼贴动画——安戈力文化（图ZNDEwODg3MjEy） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

5. SPECIAL EFFECTS

《KPL电竞奇妙日-赛事规则篇》拼贴动画——安戈力文化（图ZNDEwODg3MjIw） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

《KPL电竞奇妙日-赛事规则篇》拼贴动画——安戈力文化（图ZNDEwODg3MjI0） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

《KPL电竞奇妙日-赛事规则篇》拼贴动画——安戈力文化（图ZNDEwODg3MjI4） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

6. SPECIAL EFFECTS

《KPL电竞奇妙日-赛事规则篇》拼贴动画——安戈力文化（图ZNDEwODg3MjMy） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

《KPL电竞奇妙日-赛事规则篇》拼贴动画——安戈力文化（图ZNDEwODg3MjM2） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

《KPL电竞奇妙日-赛事规则篇》拼贴动画——安戈力文化（图ZNDEwODg3MjQw） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

《KPL电竞奇妙日-赛事规则篇》拼贴动画——安戈力文化（图ZNDEwODg3MjQ0） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

《KPL电竞奇妙日-赛事规则篇》拼贴动画——安戈力文化（图ZNDEwODg3MjQ4） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

7. ON SITE

《KPL电竞奇妙日-赛事规则篇》拼贴动画——安戈力文化（图ZNDEwODg3MzI0） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

8. HD WALLPAPERS

—STORYBOARD /分镜

ENXIN CHEN

—CONCEPTION /元素设计

SHIJIUER

—ORIGINALPAINTER /原画师

SHIJIUER

—COLOR SETTING /色定

SHIJIUER

—DIRECTOR /导演

ENXIN CHEN

—PRODUCTION /制片

ENXIN CHEN

—ANIMATOR /动画师

JIAXU WANG ＆ LIN MA

—CHECKER /动检师

JIAXU WANG

—SYNTHESIS /合成

JIAXU WANG

9. UGLY INTRODUCTION

《KPL电竞奇妙日-赛事规则篇》拼贴动画——安戈力文化（图ZNDEwODg3MzI4） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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