咕噜笼 | 包子店品牌全案设计

项目 | 咕噜笼（包子店品牌全案设计）

时间 | 2025.11.11

地址 | 成都

团队 | 出血线以北

-

在忙碌的都市节奏里，总有一个声音在咕噜作响--那是渴望被慰藉的胃，更是渴望快乐与新鲜感的年轻灵魂。

咕噜笼，正是为回应这一声“咕噜”而生。我们扎根于热气腾腾的中式面点传统，却用一颗不设限的玩心重新解读它。在这里，包子不再是匆匆果腹的早餐，而是承载创意与惊喜的“潮流单品”; 面点不再是沉默的主食，而是能与人共鸣的“社交货币”。

咕噜笼，不止于笼。它是一个充满萌趣能量的品牌IP，一种轻松自在的生活态度。来这里，咬下一口，感受快乐在舌尖发酵，让平凡的日常，因一声满足的“咕噜”而闪闪发光，我们驻足成都，辐射全国 。

-In the hustle and bustle of the urban rhythm, there is always a sound humming away - itis the stomach's longing for comfort, and it is also the young soul's yearning for happiness and novelty.

Gulu Luan was born to respond to this "guloo" sound. We are rooted in the steamingtraditional chinese pastry tradition, but with an unrestricted playful heart, we reinter.pret it anew. Here, buns are no longer just quick-meal breakfasts; they are "trendyitems" carrying creativity and surprises. Pastry is no longer just silent staple food; it is asocial currency that can resonate with people

Gulu Luan is not just a steamer. lt is a brand ip full of cute energy, a relaxed and carefreeattitude towards life. Come here, take a bite, feel the happiness fermenting on the tip otyour tongue, and make the ordinary daily life shine with a satisfied "guluoo" sound.

-

商业作品版权归甲方所有，未经授权允许禁止二次转载