亲子旅行・治愈出行

以「亲子旅行・治愈出行」为核心，将传统篷车升级为温暖治愈的移动生活空间，精准触达年轻家庭与 Z 世代对萌系、仪式感出行的需求。This design centers on the core theme of "Parent-Child Travel · Healing Journeys", upgrading Shenghao’s classic covered vehicle from a traditional means of transport into a mobile space that carries emotion and life aesthetics. Through cute-style visual transformation, it breaks the cold industrial feel, endowing the vehicle with warm and soft anthropomorphic traits. It precisely caters to the travel demands of young families and Gen Z consumers for "cuteness, healing, and ritual sense", while strengthening the brand’s youthful and lifestyle-oriented image perception.