盛小兔·伴你同行

本次盛昊篷车的 IP 形象以软萌兔子为原型，用圆润柔和的线条与亲和的色系，搭配耳尖的品牌 “S” 标识，贴合家用篷车温暖陪伴的产品调性，让篷车从冰冷的交通工具，变成了能守护家人、传递幸福感的出行伙伴，也让品牌在用户心中留下更鲜活、更有温度的可爱印记。

The IP mascot for Shenghao Enclosed Vehicles is designed as an adorable rabbit, featuring smooth, rounded lines and a friendly color palette, paired with the brand's "S" logo on its ears. Aligning with the warm, companion-oriented nature of family-use enclosed vehicles, it transforms the car from a cold means of transport into a travel companion that safeguards families and conveys happiness, while also leaving a vivid, warm, and endearing impression of the brand in users' hearts.