项目名称：《小益喵》猫粮系列包装

服务项目：产品包装/纹理插画绘制/三维渲染

-------------------------------------------------------

《小益喵》全价风干猫粮系列包装

本作品为「小益喵」全价风干猫粮系列包装设计，以 “天然营养 + 萌趣陪伴” 为核心，针对养宠人群的审美与需求打造。三款风味包装分别采用清新粉、暖米、浅蓝为主色，搭配卡通萌宠插画 —— 憨态可掬的小牛与胡萝卜、活泼的小鸡与南瓜、灵动的鳕鱼与虾仁，直观传递食材属性。

包装信息层级清晰，突出粗蛋白含量（64%-68%）与益生菌添加等核心卖点，兼顾专业营养表达与视觉亲和力。整体风格活泼治愈，色彩明快低饱和，既符合宠物食品的健康天然调性，又能在货架中快速吸引目光，实现品牌理念与产品价值的高效传递。

This work is the packaging design for the "XYMeow" full-air-dried cat food series, centered on "natural nutrition + playful companionship" and tailored to the aesthetic and practical needs of pet owners. The three flavor packages use fresh pink, warm beige, and light blue as their main colors, paired with cute cartoon illustrations—an endearing calf with carrots, a lively chick with pumpkins, and a nimble cod with shrimp—to intuitively convey the ingredient attributes.

The information hierarchy is clear, highlighting core selling points such as crude protein content (64%-68%) and probiotic addition, balancing professional nutritional expression with visual friendliness. The overall style is lively and healing, with bright and low-saturation colors. It not only aligns with the healthy and natural tone of pet food but also quickly attracts attention on shelves, efficiently conveying the brand concept and product value.