与米相伴·出行即乐 I 米乐IP设计

“米乐”作为盛昊篷车米粒系列专属吉祥物，是品牌核心价值“为家庭创造快乐出行”的情感化身与超级符号。

“米”直接取自“盛昊米粒”产品系列，象征品牌在亲子赛道的核心资产；“乐”精准诠释用户出行体验——出行即乐事。二者相融，寓意“与米相伴，出行即乐”。

造型设计：圆润饱满的米粒形体，给人可靠、安心、包容的第一印象，直接对应篷车稳固的车身与宽敞的内部空间。灵动的表情设计传递温暖与快乐，让“陪伴”使命具象化。

米乐将宏大使命装入微小而温暖的种子之中，让科技有温度，让出行有情感，实现从“出售产品”到“融入生活”再到“承载情感”的品牌价值升华。

使用工具：即梦、豆包、DeepSeek

"Mile" serves as the exclusive mascot for the Sheng Hao Mili series of enclosed vehicles, embodying the brand's core value of "creating joyful travel for families" as an emotional symbol and super icon.

"Mi" is directly derived from the "Sheng Hao Mili" product series, symbolizing the brand's core asset in the family-child segment. "Le" precisely captures the essence of the user's travel experience — travel itself becomes a joy. Together, they convey the meaning: "Accompanied by Mi, travel is joy."

Design concept: The round and full rice-grain shape conveys a sense of reliability, reassurance, and inclusiveness, directly reflecting the stable body and spacious interior of the enclosed vehicle. The lively and expressive facial design communicates warmth and happiness, bringing the mission of "companionship" to life.

Mile embeds a grand mission into a small yet warm seed, giving technology a human touch and travel an emotional dimension. It elevates the brand's value from "selling products" to "becoming part of life," and further to "carrying emotions."

Tools used: Jimeng, Doubao, DeepSeek