餐饮品牌-济南CI′BEI呲呗-IP品牌全案-啃定好呲

视觉上我们朝着“时尚，趣味，娱乐”的方向打造符合小吃品类的大众文化主题视觉。

老戏新唱，不是躺在昨天的文化遗产上复古还原，而是在充分尊重的前提下重新解构文化，为当下和未来输出了新的设计资产。

品牌名称：CI′BEI呲呗

品牌设计：YO/圈圈

文案设计：YO

项目地点：济南

品牌创意：YO

品牌梳理

店铺位置:沿街商铺及外卖

消费人群:20-38岁中青年

主打产品:面 奶茶 肉串

食用场景:社交 聚会 潮餐

slogan：一曲穿肠过，天涯何处觅知音

                   

Visually, we aim to create a popular cultural theme visual that aligns with the snack category, focusing on "fashion, fun, and entertainment".

Revisiting old dramas with new interpretations is not about reviving the past by relying on yesterday's cultural heritage, but about re-interpreting culture with full respect, thereby generating new design assets for the present and future.

Brand name: CI'BEI

Brand design: YO/Circle

Copywriting design: YO

Project location: Jinan

Brand creativity: YO

brand sorting

Store location: street-side shops and takeout

Per capita consumption: 20 yuan

Consumer group: young and middle-aged people aged 20-38

Flagship products: noodles, milk tea, and meat skewers

Eating occasions: social gatherings, trendy meals

Slogan: A melody that pierces the heart, where can one find a soulmate in the vast world