AIMS - 模块化 AI 行车记录仪 MODULAR AI DASH CAM

AIMS 是 NOI Creative 发起的一项 内部设计研究项目，探索 AI 技术在未来出行场景中的可能性。随着移动方式不断变化，人们的出行不再只局限于汽车，而是涵盖骑行、滑板车以及城市通勤等多种形式。AIMS 正是在这样的背景下诞生。AIMS 不仅是一台行车记录仪，更是一位 模块化的智能出行伙伴。通过可拆卸的 AI 智能屏幕，它不再只是固定在车内的设备，而能够随着用户的移动方式自由延展。无论是驾车、骑行还是城市通勤，AIMS 都可以自然适配不同的出行场景，为每一段旅程带来 更清晰的视野、更可靠的安全，以及更安心的陪伴。

AIMS is an internal research project by NOI Creative exploring how AI can shape the future of personal mobility. As people move between cars, bikes, scooters, and city commuting, mobility has become more flexible and interconnected. Designed for this new reality, AIMS is more than a dash cam. Its modular design and detachable AI-powered screen allow it to adapt across different modes of travel, bringing clarity, safety, and intelligent support to every journey.

Designed by - NOI Creative / HoHyun Lim

Design Mentors - Gian Luigi Singh, Giacomo Tonioni

OUR VISION

我们的目标是突破传统行车记录仪的定义，创造一款真正融入 现代多元出行方式 的产品。AIMS 不再局限于汽车之中，而是可以跟随用户的移动方式延展到更多场景。通过先进影像技术与模块化设计的结合，我们构想了一种更安全、更智能、更互联的出行体验。无论是在高速公路长途驾驶，还是在城市街道之间穿梭通勤，AIMS 都能成为始终陪伴你的智能助手。

Our goal was to go beyond the traditional dash cam and create a product that fits into the diverse rhythms of modern life. AIMS is not confined to the car, it follows you everywhere. By combining advanced imaging with modular design, we envisioned a product that makes mobility safer, smarter, and more connected, whether you’re navigating highways or weaving through city streets.

FEATURES

AIMS 行车记录仪是一个 由 AI 驱动的模块化系统。可拆卸的核心屏幕使它可以在汽车、自行车、滑板车以及城市通勤场景之间自由切换。AIMS 配备 4K 前后双向影像系统，在低光环境下依然保持清晰画质，并通过 HDR 技术呈现丰富的明暗细节。同时，车内摄像头可以记录车厢内情况，适用于网约车司机、家庭使用或安全监控。结合 紧急缓冲录像、AI 动态侦测以及五种模式的 ADAS 驾驶辅助系统，AIMS 不仅记录道路，更主动守护每一段旅程。

AIMS Dashcam is a modular, AI-powered companion with a detachable screen that adapts to cars, bikes, scooters, and city commutes. It delivers 4K dual front–rear imaging with superior low-light performance and HDR clarity, plus an in-cabin camera for ridesharing, family use, or added security. With Emergency Buffer Recording, AI motion detection, and a 5-mode ADAS system, AIMS doesn’t just capture the road, it actively protects every journey.

HMI DESIGN

AIMS 的核心体验在于一种 自然、轻松的人机交互方式。通过 AI 技术，AIMS 主要通过 语音与对话式交互 与驾驶者沟通，让用户在保持专注驾驶的同时也能轻松完成操作。低多边形风格的 动态 UI 界面 为产品赋予了独特的个性。细微而富有表情的动态反馈让界面不再只是信息显示，而更像一个具有存在感的互动角色。技术因此不再冰冷，而成为一个 能够理解、陪伴并支持驾驶者的智能伙伴。

Aims is designed around a new kind of human–machine interaction that feels natural, calm, and human. Powered by AI, it communicates primarily through voice and conversation, allowing drivers to stay focused on the road while interacting effortlessly, as if speaking to a trusted companion. The low-digit, expressive UI brings Aims to life with subtle, playful motions that adapt to different use cases, giving it a distinct character rather than a static interface. This dynamic presence transforms technology into personality, creating an emotional connection that reassures, guides, and supports the driver without ever demanding attention.

CHALLENGE

在设计 AIMS 的过程中，我们需要解决两个核心挑战。第一，是如何在 可拆卸结构与整体体验之间取得平衡，让模块化设计不会影响产品的一体化体验。第二，是确保系统在不同出行场景中都能保持同样的稳定与可靠。最终的解决方案需要 轻巧便携、结构坚固、操作直观，让用户在不同交通工具之间切换时依然顺畅自然。

Designing AIMS required solving two complex challenges: making the screen detachable while maintaining seamless integration, and ensuring the same level of reliability across different mobility contexts. The solution had to feel effortless for the user, lightweight enough to carry, robust enough to withstand diverse environments, and intuitive enough to switch between vehicles without friction.

OUTCOME

AIMS 重新思考了行车记录仪在未来出行中的角色。通过先进影像技术与 AI 模块化设计的结合，它从一个被动记录设备，转变为一个 主动守护的智能副驾驶。AIMS 可以随着用户在汽车、自行车、滑板车以及更多出行场景之间自由延展。它不仅记录道路，更为现代出行建立了一种新的理念。一种结合 安全、信任与自由 的智能移动方式。

AIMS Dash cam redefines the future of personal mobility. By uniting cutting-edge imaging with a modular, AI-powered design, it transforms from a passive recorder into an active co-pilot—one that adapts to cars, bikes, scooters, and beyond. AIMS is not just about documenting the road; it’s about creating a culture of safety, trust, and freedom for modern mobility.