FIVE FLUX品牌形象设计

FIVE FLUX 主要以袜子、内衣等贴身衣物为主的品牌。 视觉形象以“角落”为概念，赋予品牌保护的意义。在生活的细微之处，我们常常关注那些被视为隐秘的角落。 袜子、内衣、内裤等，作为人体贴身部位或私物用品的存在，承载我们对舒适与健康的渴望。它们所代表的不仅仅是衣物，更是—个个隐秘的私人空间，守护着我们最本真的自我。以“角落”为灵感，将标志设计成横竖转角的独特形态。这个形态象征着一种守护，仿佛在生活的 喧嚣中为我们开辟出一方宁静的角落，自信带来自我舒适感。

FIVE FLUX is a brand mainly engaged in socks, underwear and other close-fitting personal garments.Its visual identity adopts the concept of "Corner", endowing the brand with the meaning of protection.In the subtleties of life, we often pay attention to those hidden corners regarded as private.As items worn close to the body and personal belongings, socks, underwear and briefs carry our desire for comfort and health.

They represent more than just clothing; they are hidden private spaces that guard our most authentic selves.Inspired by "Corner", the logo is designed into a unique form of horizontal and vertical right-angle turns.This form symbolizes guardianship, as if carving out a peaceful corner for us amid the hustle and bustle of life, bringing self-comfort and confidence.