<邻嘉惠> LINGE WAY | 商超便利店视觉品牌全案设计

邻嘉惠是扎根社区、聚焦30-60岁核心客群的便民商超便利店，打造“一刻钟便民生活圈”，精选民生刚需品、主打高性价比，叠加多元适老便民服务，成为该客群日常消费、应急补给、便民办事的家门口优选。

邻嘉惠借力“一刻钟便民生活圈”政策，瞄准传统便利店年轻化、大商超远且繁的痛点，扎根社区填补30-60岁客群便民消费空白；以“邻距离、嘉品质、惠民生”为品牌初心，让30-60岁客群享优质、实惠、便捷的社区消费体验。精准适配30-60岁需求，近场布局、高性价比，兼具消费与便民服务双重属性。

LlNGE WAY is a convenience store that is rooted in the community and focuses on the core customer group aged 30-60. It creates a "15 minute convenience living circle", selects essential daily necessities, focuses on high cost-effectiveness, and combines diverse elderly friendly convenience services to become the preferred choice for this customer group's daily consumption, emergency supplies, and convenient services.

LlNGE WAY Leveraging the "15 minute convenient living circle" policy, it aims to address the pain points of traditional convenience stores being young, large businesses being far away, and complex, and takes root in the community to fill the gap in convenient consumption for customers aged 30-60; Our brand's original intention is to provide a high-quality, affordable, and convenient community consumption experience for customers aged 30-60, based on the principles of "proximity, quality, and well-being". Accurately adapting to the needs of people aged 30-60, with on-site layout and high cost-effectiveness, it combines the dual attributes of consumption and convenient services.

设计师:範飯

---