扫尘子-布艺玩偶品牌全案设计

项目丨PROJECT

扫尘子-布艺玩偶品牌全案设计/2026.02

服务丨SERVICE

品牌策略/标志设计/字体设计/VI设计

品牌定位丨BRAND POSITIONING

扫尘子的品牌定位，是成为陪伴中国年轻人精神成长、见证其文化自信的高端情感消费品牌。

The brand positioning of “Sao Chen Zi" is to become a high-end emotional consumption brand that accompanies the spiritual growth of Chinese young people and witnesses their cultural confidence.

品牌理念丨BRAND PHILOSOPHY

扫尘子，精准定位于 “新一代情感陪伴与文化表达的创造者”一个以当代设计语言重构中国文化符号、为都市青年提供情感载体的高端创意玩偶品牌。它不止于毛绒玩具，而是通过兼具艺术审美与工艺品质的实物产品。成为连接传统文化情绪与现代生活表达的“情感设备”，致力于为追求精神共鸣与生活美学的消费者，提供兼具收藏价值与陪伴意义的文化消费符号。

“Sao Chen Zi"， precisely positioned as "the creator of the new generation of emotional companionship and cultural expression", a high-end creative doll brand that reconstructs Chinese cultural symbols with contemporary design language and provides emotional carriers for urban youth. It is not limited to plush toys, but through physical products that combine artistic aesthetics and craftsmanship quality. It becomes an "emotional device" that connects traditional cultural emotions with modern life expressions, and is committed to providing cultural consumption symbols with both collection value and accompanying significance for consumers who pursue spiritual resonance and life aesthetics.

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