曦瓜|全案升级·让经典更经典

品牌客户 | 曦瓜

项目名称 | 品牌全案升级

项目地址 | 中国·福建·武夷山

设计团队 | vanteage.梵茶计

项目背景 |  brand background

在消费分层与产业回归理性的背景下，武夷岩茶进入去泡沫、重价值的新阶段。作为中国高端岩茶的开创与引领者，曦瓜选择回到自身优势与经典根基，通过一次系统性的品牌升级，梳理清晰的品牌认知与表达方式，让真正值得被信任的经典，在当代语境中被更准确地理解与持续选择。

Against the backdrop of consumer segmentation and a more rational industry, Wuyi rock tea is entering a new phase—one defined by the removal of bubbles and a renewed focus on real value.As the pioneer and leader of China’s high-end rock tea, Xigua returns to its core strengths and classic foundations. Through a systematic brand upgrade, Xigua clarifies its brand identity and expression, allowing truly trustworthy classics to be more accurately understood and continually chosen in a contemporary context.