知时好礼中式糕点系列包装设计

项目丨知时好礼中式糕点系列包装设计

项目时间 | 2026.01.22

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服务丨SERVICE

产品包装/插画绘制/三维渲染 

“知时” 二字，取自《论语·学而》“子曰：‘学而时习之，不亦说乎’”，更源于中国人 “顺时而食，应季而作” 的古老饮食智慧。我们相信，食物有它自己的时间 —— 春生、夏长、秋收、冬藏，每一季的风物都藏着天地的密码。

在快节奏的现代都市里，我们希望用一块时令糕点，让人们重新感知季节的流转，找回与自然的连接。“知时·好礼” 不仅是美味的载体，更是一份传递心意、唤醒本真的生活美学提案。

The phrase “Knowing the Seasons” draws inspiration from The Analects of Confucius: “The Master said, ‘Is it not a pleasure to learn and practice what you have learned from time to time?’” It also stems from the ancient Chinese culinary wisdom of “eating in harmony with the seasons and working in accordance with the seasons.” We believe food has its own rhythm—spring brings birth, summer fosters growth, autumn yields harvest, and winter stores away. Each season's bounty holds the secrets of heaven and earth.

In the fast-paced modern city, we hope to use a seasonal pastry to help people reconnect with the passage of seasons and rediscover their bond with nature. “Knowing the Seasons · Fine Gifts” is not only a vessel of deliciousness but also a proposal for a lifestyle that conveys heartfelt intentions and awakens authentic beauty.

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