泓达堂|市场低谷期,更要“真”功夫

品牌客户 | 泓达堂

项目名称 | 品牌全案升级

项目地址 | 中国·广东·新会

设计团队 | vanteage.梵茶计

项目背景 |  brand background

陈皮行业进入下行周期，真假混乱、信任稀缺。泓达堂在非头部阶段选择以“有机”为突破口，重构从产地到消费端的确定性标准，启动一次逆势越级的品牌升级

As the aged tangerine peel (chenpi) industry enters a downturn marked by authenticity issues and a lack of trust,

chose

as its breakthrough while still outside the top tier. By rebuilding certainty from origin to consumer through clear, end-to-end standards, the brand launched a counter-cyclical, leapfrog brand upgrade.