不以物香薰包装设计

项目丨不以物香薰包装设计

项目时间 | 2026.01.15

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服务丨SERVICE

产品包装/插画绘制/三维渲染 

“不以物”源自“不以物喜，不以己悲”的东方哲学，核心是帮都市人挣脱物质束缚、回归精神丰盈。我们拒绝过度消费与冗余设计，以“去冗余、重本质、传心境”为原则，打造自然纯粹、东方本味、轻感疗愈的香薰产品——选用天然植萃精油，复刻松、竹、月、云等东方专属香气，用不张扬的微扩香带来轻量级精神放松；包装则坚持极简环保与可复用设计，融入新中式美学，让每一件产品都成为“不为累物、只为悦心”的生活道具，最终传递“少而精”的极简生活态度，为快节奏都市人提供一处安放心灵的宁静角落。

“Not bound by material things” originates from the Eastern philosophy of “neither rejoicing in material gains nor grieving over personal losses,” with its core mission being to liberate urban dwellers from material constraints and restore spiritual fulfillment. We reject excessive consumption and redundant design, adhering to the principles of “eliminating excess, emphasizing essence, and conveying serenity.” We craft natural, pure, and authentically Eastern aromatherapy products with a light, healing touch—using natural plant-derived essential oils to recreate quintessentially Eastern scents like pine, bamboo, moon, and cloud. These subtly diffused fragrances offer gentle, lightweight mental relaxation. Our packaging embraces minimalist, eco-conscious, and reusable design, infused with New Chinese aesthetics. Each product becomes a lifestyle tool “not to burden, but to delight,” ultimately conveying a minimalist philosophy of “less is more.” We offer fast-paced urban dwellers a tranquil corner to settle their souls.

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