Melore | 美妆品牌设计

项目名称 | Project

Melore美妆品牌全案

项目成员 | Project Member

苏少山 易慧焱

钟佩淇 梁晋锴

邵鑫 陈锦和

覃泽壹

项目背景 | Project Background

如今甜系美妆绑定 “高饱和粉色”，但有一部分年轻女性认为“爱甜美却不想局限于粉色”，且单一粉色让甜妆受通勤等场景限制，大量用户被挡在甜系美妆外。

当大部分甜系美妆还在拿粉色当 “唯一通行证”，我们想给 “甜美” 松绑 —— 这是 Melore 诞生的起点。

While the "Sweet Style" in beauty is currently synonymous with "high-saturation pink," a significant segment of young women feel they "love sweetness but don't want to be limited to pink." Furthermore, the single-note use of pink restricts sweet makeup to specific occasions, excluding it from professional or commuting scenarios. Consequently, a vast number of potential users are being shut out of the sweet beauty market.

While most sweet beauty brands still treat pink as the "only pass," we wanted to set "sweetness" free—that is the origin of Melore.