JULEE TEA 桔里茶局丨品牌全案设计

When the market is busy competing over lemon origins and how hard they're mashed, the flavor scene has become overwhelmingly crowded. We choose to return to a millennia-old Chinese treasure—the Huangyan honey mandarin, a Geographical Indication product. It possesses richer aromatic layers and greater versatility, capable of clashing with diverse tea bases like osmanthus, gardenia, and Earl Grey to create surprisingly novel flavors. This isn't following trends; it's setting them.