Sassy Sachets 包装/角色设计

Sassy Sachets

\Character Design

\ Packaging Design

Sassy Sachets is a Hong Kong–based loose-leaf tea sachet brand that embraces a youthful, digitally driven mode of expression. In a market where similar products have become increasingly homogenized, Sassy Sachets aims to deliver high-quality offerings while boldly incorporating edgy internet references to establish a shared language with younger audiences and promote a more relaxed, free-spirited lifestyle.