Clash！| 服装品牌提案

“CLASH” 本义为 “碰撞、交锋”，既象征街头文化中不同风格（工装、复古、运动、亚文化）的融合碰撞，也代表年轻人打破规则、自我表达的态度 —— 不盲从潮流，而是用穿搭 “碰撞” 出专属风格；中文 “碰撞” 直白有力，与英文形成呼应，易读易记，符合潮牌传播属性。

The original meaning of

is

or

. It symbolizes the fusion and collision of diverse street styles—including workwear, retro, sportswear, and subculture—while also representing young people’s attitude of

. Instead of following trends blindly, they use fashion to "clash" and create a style that is uniquely their own.

The Chinese equivalent

is straightforward, impactful, and echoes the English term in meaning. It is easy to read and remember, perfectly aligning with the communication attributes of a streetwear brand.