Citaple 城朴｜潮流休闲工装品牌设计

「城朴 Citaple」 以“让城市穿搭更简单、让日常穿着更可靠”为核心主张，聚焦城市通勤者、自由职业者与青年生活人群，打造一种不必反复思考、却能长期依赖的城市休闲工装体系。品牌从传统工装的结构性、耐用性与功能性出发，去除过度硬核与表演式机能，将“工装”转译为更适合城市日常的服装语言，让穿着回归真实生活场景。

Citaple takes “making everyday city dressing simpler and more dependable” as its core proposition, focusing on urban commuters, freelancers, and young city dwellers. The brand builds a relaxed utility wear system that can be worn without overthinking and relied on over time. Rooted in traditional workwear’s structure and durability, Citaple removes excessive toughness and performative technicality, translating workwear into a more approachable form for daily urban life.