@茯生堂药食同源品牌全案/包装设计

BRAND CONCEPT

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全案设计BRAND DESIGN：水煮宇

三维设计3D DESIGN：水煮宇

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生活节奏日益加快，失眠、焦虑、熬夜成为许多年轻人的常态在忙碌与内卷之间，人们需要一种既方便又有效的养生方式 。茯生堂由此而生，品牌以宋代美学为舟，融合药食同源智慧用现代语言重构传统茶方，打造契合当代体质的新中式养生茶饮每一杯皆是对东方智慧的轻量化诠释。在繁忙日常里，愿以一盏茶的时间，慢下来，顺应四时、品味清欢，让茯生堂成为你触手可及的轻养生陪伴。

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As life moves at an ever-faster pace, insomnia, anxiety, and staying up late have become the norm for many young people. Amid the busyness and constant competition, people need a health-preserving method that is both convenient and effective. This is where Fushengtang comes in. The brand takes Song Dynasty aesthetics as its guide, blending the wisdom of food and medicine being one, and reconstructs traditional tea formulas in modern language to create new Chinese-style wellness teas that suit contemporary constitutions. Every cup is a light interpretation of Eastern wisdom. In the midst of a busy daily life, we hope that with the time it takes to enjoy a cup of tea, you can slow down, go with the seasons, savor simple pleasures, and let Fushengtang be your easily accessible companion for gentle wellness. ...

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商业作品版权归甲方所有，未经本人授权允许禁止盗发搬运至小红书或其他平台欺骗他人，谋取利益！

药食品牌的视觉设计，常陷在‘深色底色 + 传统中药纹样 + 金色字体’的刻板框架里，惯性套路让风格越走越固化；可如今的健康消费，早已融入更轻盈、更具感性温度的日常生活图景中了

The visual design of health and food brands often falls into the stereotypical framework of 'dark backgrounds, traditional Chinese medicine patterns, and gold fonts.' This habitual approach makes the style increasingly rigid. However, today's health-conscious consumers have long been integrated into everyday life scenes that are lighter and more emotionally appealing.