张一元|众马争锋·我自当先

品牌客户 | 张一元

项目名称 | 龙毫茉莉花茶

项目地址 | 中国·北京

设计团队 | vanteage.梵茶计

As the Year of the Horse approaches, the annual gift-giving season returns, yet zodiac tea gifts that truly combine cultural resonance, refined aesthetics, and festive ritual remain scarce. The horse symbolizes progress, good fortune, and upward momentum, carrying both New Year blessings and the spirit of the nation. Centered on the Year of the Horse, Zhang Yiyuan integrates traditional auspicious symbolism with contemporary aesthetics to create a Spring Festival tea gift box with cultural depth, strong visual memorability, and a heightened gifting ritual—leveraging the heritage of a time-honored brand to redefine the value benchmark for high-quality zodiac tea gifts.