懒蓝地-户外轻松生活品牌全案/LOGO/IP/VI设计

项目名称 | Project

懒蓝地LALAND户外品牌全案

设计 | Design

欧岷江

项目背景 | brand background

在城市的高压与快节奏之下, 越来越多的人渴望一种轻户外的松弛方式. 不攀登,不征服,不打卡,只是想暂时脱离工作和屏幕,在风,阳光与云影之间,让身体安静,让思绪放空. 懒蓝地,便是这样一个为城市白领与高强度工作者打造的低功耗户外避风港.

Under the high pressure and fast pace of city life,

more and more people long for a relaxed, light outdoor lifestyle.no conquering,

no check-ins—just a desire to temporarily step away from work and screens,

to let the body grow quiet

and the mind empty

among wind, sunlight, and drifting clouds.

LALAND is a low-energy outdoor haven

created for urban white-collar workers

and people with high-intensity jobs.