Blend Bao Identity Design

Brand Identity Design

Blend Bao brings a fresh, modern twist to the traditional Chinese baozi (包子), blending the soft, pillowy texture of classic steamed buns with playful, mood-inspired flavors. Each bao is thoughtfully crafted to be inclusive, accessible, and full of personality, aiming to spark joy and celebrate a vibrant, global culture.

This branding project captures the essence of Blend Bao’s mission: to make bold flavors approachable and traditional foods feel exciting and new. From identity design to packaging and visual storytelling, every element reflects the brand’s warm, expressive personality and its commitment to inclusivity and innovation.

Client |   Blend Bao, USA

Brand Identity Design   |   Epikinono Studio