肆时糖水-新中式糖水品牌设计

项目|PROJECT

肆时糖水品牌全案设计

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服务|SERVICE

品牌设计

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肆时糖水是一个根植于东方“不时不食”智慧的新中式养生糖水品牌。品牌核心理念为“顺四时之气，成一碗之甜”，旨在将四季流转的自然节律与养生哲学融入一碗糖水之中。它超越了传统甜品的范畴，专注于选用当季最新鲜的天然食材，摒弃繁杂添加，致力于为现代都市人提供一种既满足口腹之欲，又能安顿身心的轻滋养选择。肆时糖水不仅售卖产品，更倡导一种与自然同频、关照自身的现代生活态度。

Sizhi Sugar Water is a new Chinese-style health-nourishing sugar water brand rooted in the Eastern wisdom of "eat according to the seasons". The core concept of the brand is "Follow the natural rhythm of the four seasons, and create a bowl of sweetness". It aims to integrate the natural rhythm of the four seasons and the philosophy of health preservation into a bowl of sugar water. It goes beyond the scope of traditional desserts, focusing on selecting the freshest natural ingredients of the current season and eliminating unnecessary additives. It strives to provide modern urban people with a light nourishment option that satisfies the palate while soothing the body and mind. Sizhi Sugar Water not only sells products but also advocates a modern lifestyle attitude that resonates with nature and takes care of oneself.