NPPN｜基于马卡龙美学的年轻潮流指尖玩具设计

产品名称:非对称指尖陀螺

Product Name: Asymmetric Finger Spinner

服务内容:品牌设计、产品策略、产品设计、视觉设计

Services: Brand Design, Product Strategy, Product Design, Visual Design

服务时间:2024年

Service time: 2024

服务团队:良设计丨Aone Design

设计概述:

本次设计以马卡龙为核心视觉锚点:选用马卡龙低饱和色系重塑产品气质，搭配其标志性的圆润扁盘轮廓与柔滑弧面造型，既契合当下年轻人偏爱的治愈美学，锚定年轻化产品定位，又巧妙融入复古怀表“轻握于掌”的优雅质感，让甜美元素与经典韵味自然相融。中间CD纹则兼复古与实用:既藏黑胶唱片的复古味，又带现代科技感还能增加把玩摩擦力，适配随手把玩的习惯。

This design takes macarons as the core visual anchor: adopting their low-saturation color palette to redefine the product's aesthetic, paired with their iconic rounded flat disc outline and smooth curved shape. This not only aligns with the current young generation's preference for healing aesthetics, anchoring the product in a youthful positioning, but also ingeniously incorporates the elegant texture of retro pocket watches "light in the palm," allowing sweet American elements to naturally blend with classic charm. The central CD pattern combines retro and practicality: it carries the vintage vibe of vinyl records while infusing modern technological appeal, enhancing grip friction to suit the habit of casual handling.