立白 X 云巢 | 全球化包装视觉体系焕新

云巢助力立白加速全球市场布局，重塑品牌视觉体系。

立白作为中国家清行业领导品牌,承接集团国际化战略，急需系统性提升产品国际化形象,首要解决产品包装风格不一致的问题。2025 年,云巢携手立白 Liby 品牌,对「精」「粉「「皂」「液」「珠」,五大核心品类进行包装升级,统一品牌视觉,以更国际化的产品形象抢占东南亚、俄罗斯等重点市场，通过前瞻审美打破文化壁垒构建兼具国际视野与本土亲和力的品牌形象。

Designest Empowers Liby to Accelerate Global Market Expansion and Reshape Its Brand Visual System.

As a leading brand in China's household cleaning products industry, Liby, aligned with its group's internationalization strategy, urgently needs to systematically enhance its products' global image—with the top priority of addressing inconsistent packaging styles. In 2025, Designest partnered with Liby to upgrade the packaging of its five core product categories (concentrates, powders, soaps, liquid pods, and [supplementary category if applicable]), unifying the brand's visual identity. With a more international product presentation, Liby aims to seize key markets including Southeast Asia and Russia, breaking cultural barriers through forward-looking aesthetics to build a brand image that blends global perspective with local affinity.

服务品牌：Liby立白

设计团队：Designest-Inhnity Design Team

服务内容：品牌美学研究 | 包装系统规划 | IP设计 | 包装设计

专利保护：禁止商用，违者必究